Why is HubSpot CRM great for new business owners
You recently launched your new business, purchased a domain and hosting for your site. You have added content to your website and are ready to start taking clients.
All you are looking for now, is a great CRM solution that could:
- store data on your new leads & prospects
- help you do your basic email marketing and
- track your marketing and sales activities
Well! HubSpot is a great place to start. HubSpot’s free version has tons of features. Listed below are basic tools for you to get started.
Track your website visitors
Adding your web domain to your HubSpot account allows you to track your website traffic. With a free account, HubSpot shows you
- number of page visits
- page views
- pages viewed by a visitor and
- source of the traffic (organic search, direct, social media).
If you are using a WordPress site, install the HubSpot WordPress plugin. This plugin allows you to use HubSpot email marketing, CRM, forms, pop ups, and live chat on your website
Send and track emails
Connect your inbox to your HubSpot account. You can now send emails from HubSpot CRM. It also logs and tracks your emails.
Install HubSpot extensions for your email clients like gmail or outlook. This will enable logging and tracking of emails sent from outside HubSpot CRM.
Contacts & Companies
HubSpot adds contacts to your database when:
- A visitor fills a form on your site
- A lead contacts you via email
- A visitor contacts you via chat (if you use HubSpot’s live chat feature)
- You send an email to a cold prospect
You can manually add a contact to your CRM as well.
Forms and pop-ups
Forms and pop-ups are easy to create with HubSpot’s drag and drop builder. You can add your forms to your contact pages, content pillar pages and also set up pop-up lead magnets. All the information filled in by your visitors is stored in your HubSpot account.
With HubSpot meetings your prospects can book appointments with you. It is super easy to set up. Connect your outlook or google calendar with HubSpot meetings and you are good to go.
With these basic tools in place, you are now ready to get customers in through your door.
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